VAST 概念
VAST是“VIDEO AD SERVING TEMPLATE”英文首字母的缩写(中文译:“视频广告投放模板”)。
VAST使广告响应可以用于来自任何广告服务器。
“VAST”协议的XML结构
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
| <VAST version="3.0"> <Ad id="244749"> <InLine> <AdSystem version="2.0"> <![CDATA[ DSP ]]> </AdSystem> <AdTitle> <![CDATA[ 24299 ]]> </AdTitle> <Impression> <![CDATA[ ]]> </Impression> <Creatives> <Creative> <Linear> <Duration>00:00:15</Duration> <TrackingEvents> <Tracking event="midpoint"> <![CDATA[http://t.i.com/xxx/t.gif?p=foo]]> </Tracking> <Tracking event="midpoint"> <![CDATA[http://ad.doubleclick.net/ddm/trackimp/N4517.214565.N4517.214565.029.TE/B7749437.7;dc_trk_aid=273564510;dc_trk_cid=54841467;]]> </Tracking> </TrackingEvents> <VideoClicks> <ClickThrough> <![CDATA[http://t.i.com/xxx/click?p=foo]]> </ClickThrough> </VideoClicks> <MediaFiles> <MediaFile delivery="progressive" type="video/x-flv" width="640" height="480"></MediaFile> </MediaFiles> </Linear> </Creative> </Creatives> </InLine> </Ad> </VAST>
|